Episode Description
Radio veteran and voiceover pro Bennie Shipley joins Johnny B, Jay and Jim for a deep dive into the golden age of radio, the rise of country music superstars, and the evolving world of voiceover in the age of AI.
Starting as a 15-year-old kid at WLCK in Scottsville, Kentucky, Benny went on to WCDS, became a hometown celebrity in high school, and eventually made the massive leap to powerhouse Nashville station WSM. Along the way he worked alongside legends like Harold Hensley, Ralph Emery, Marty Robbins, Lefty Frizzell, Alabama, Reba McEntire, and many more.
Bennie shares hilarious and heartfelt behind-the-scenes stories: stars tossing pebbles at the studio window to get on the air, Marty Robbins prank-calling the station, early days of Alabama before their first hits, and the creative chaos of producing a full “Country Christmas Carol” with country stars on reel-to-reel tape.
He also opens up about building a successful national voiceover career, losing part of his vocal range, rebuilding it with help from Vanderbilt’s voice clinic, landing a huge McDonald’s campaign, and his honest take on how AI is impacting human voice talent today.
If you love classic country, radio history, behind-the-scenes music industry stories, and real talk about the future of voiceover, this episode is for you.
Timed Highlights
0:00 – Opening banter and intro to “Circling the Drain” with guest Bennie Shipley
2:30 – Growing up in Scottsville, Kentucky and starting in radio at 15
3:40 – Becoming popular in high school after landing a job at WCDS
4:50 – First radio paycheck, buying a color TV, and early radio memories
6:00 – Glasgow days, part-time to full-time, and a generous station owner
7:20 – Landing at WSM in Nashville and working with Harold Hensley
10:30 – Culture shock: small-town kid meets big-city country stars
12:00 – Marty Robbins stories, late-night calls, and emotional listener reactions
14:00 – Waylon, Willie, and Kristofferson at the door… and one unforgettable “no”
16:00 – Lefty Frizzell’s praise, friendship, and a heartbreaking last phone call
17:30 – Discovering Alabama before they were famous and spinning “I Want to Come Over”
19:20 – Early visits from “The Alabama Band” and watching their rise
21:00 – Music director days at WSIX and getting in trouble for playing unknown artists
22:30 – Programming battles and ultimately being proven right about Alabama
23:30 – Working with Gerry House, Jerry Minchew, and legendary Nashville radio voices
26:00 – WSM moves, Music Country Radio Network, and working with Charlie Douglas
28:30 – Creating a full “Country Christmas Carol” with country stars
30:00 – Producing on reel-to-reel: razor blades, tape, and homemade sound effects
31:40 – The Country Music Hall of Fame archives and the lost master tape
33:10 – Theater of the mind and why radio was magical before cameras
35:00 – Transitioning from radio to serious voiceover work
37:00 – Early feedback, blunt advice on appearance, and refining the “whole package”
39:10 – Breaking into studio work at Sound Shop and earning respect the hard way
41:20 – Losing vocal range and the scary moment in a session you can’t deliver
42:50 – Vanderbilt voice clinic, scopes, therapy, and rebuilding the voice
44:30 – Strange but effective vocal exercises: water, straws, and “curly” sounds
45:40 – Rethinking delivery: moving out of “radio voice” into higher, lighter reads
46:40 – Landing a major McDonald’s national campaign and how it changed his life
48:20 – Paying off debt, buying a condo, and the chain of events that led to meeting his wife
49:50 – Gratitude for songwriter/producer Milton Blackford and “Me and My RC”
50:50 – Reflecting on a full career and the importance of documenting radio history
53:10 – Being called a “legend,” radio luncheons, and old connections resurfacing
54:30 – AI, radio’s future, and what today’s tech is missing: human nuance
55:30 – Why authenticity, vinyl, and real voices still matter to younger audiences
56:30 – Wrap-up, where to find “Circling the Drain,” and closing thoughts with Benny
Find more episodes and extras at:
circlingthedrain.net
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Circling The Drain is produced by It's Your Show dot Co