CHURN FM

·E297

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

Nov 5, 2025
32 mins

Episode Description

Today on the show we have Vova Feldman, the Founder and CEO of Freemius.

In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses.

We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS and desktop software businesses.

We wrapped up by discussing their new transparent pricing model — designed to align with growth and reduce graduation churn.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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