Every major Hollywood studio said no to this film. So the director spent $30 million of his own money, took a $0 salary, and structured a distribution deal that gave away almost none of the profits. It made $612 million worldwide.

In this episode of Kingdom Builders, we break down how Mel Gibson self-funded The Passion of the Christ after every studio in Hollywood passed, the risk, the deal structure, and the grassroots campaign that sold out theaters before opening weekend.

In this episode:

• Why Fox, Columbia, MGM, Paramount, Universal, Disney, and Warner Bros. all rejected the film
• The $20 million acting fee Gibson gave up to make it
• How a 10% distribution deal beat the standard 30-50% studio cut
• The theater buyout that became a viral moment before "viral" existed
• The final numbers — and the $400 million personal payday nobody saw coming

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