Episode Description
Sell your B2B products in China:
Deep dive into:
Value/ Branding / Pricing
Local R&D
Local Marketing execution
Branding vs. Guanxi (Relationships)
Support your Chinese Sales team to succeed in the Chinese market!
Dr. Daniel Frerichs is an expert on B2B marketing in China due to his extensive professional experience bridging European and Chinese markets.
Dr. Daniel Frerichs
Salt & Pepper Consulting Co. Ltd.
E-Mail: daniel@saltandpepper.cn
WeChat ID: danielfrerichs