In this episode, Doug Filella, Director of Digital Commerce and Growth Enablement at APG, shares insights on building and scaling e-commerce operations within a smaller organization. Topics include operationalizing marketing, leveraging customer feedback, and future trends in e-commerce technology.

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Interested in talking to Justin or getting on the show, find him on Linkedin: ⁠⁠https://www.linkedin.com/in/justinaronstein/⁠⁠

Insights:

• Building scalable marketing operations
• Operationalizing customer data and feedback
• Future of AI and technology in e-commerce

Chapters

• (00:00:03) - Interview: Doug Valella, Director of Digital Commerce and Growth Enable
• (00:01:53) - Having just started an E-Commerce org, what's the challenge
• (00:04:50) - What were the 3 Steps to Operationalize your Marketing Operations?
• (00:09:48) - Setting the Team Up for Success
• (00:14:42) - How Much of Your Team Is Focused on Traffic Acquisition?
• (00:16:55) - Over communication in the sales department
• (00:19:15) - How To Drive Traffic and Conversion on Your Site
• (00:20:10) - How to Sell O-rings
• (00:23:01) - Teaching the Customer Through Communication
• (00:28:01) - Sales Manager: On a Regular Schedule With Customers
• (00:29:47) - What's the Part 1 of the Job that You Dread the Most
• (00:31:14) - The Need for AI in Business
• (00:34:04) - APG CEO on E-Commerce and the Next Evolution
• (00:35:32) - E-commerce: The future of the business
• (00:41:10) - Where to Connect with People in the Data Center?
• (00:43:47) - Doug, it was a pleasure talking to you