Episode 257 - Responding to One-Star Reviews in the Automotive Industry With Tyler Wonderlic of Steer

February 23
1h 6m

Episode Description

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In this episode, Lucas and David are joined by Tyler Wonderlic from Steer and AutoOps. Tyler explains the value of a CRM for shop owners, emphasizing its role in centralizing customer communication and improving retention. David shares his frustrations with customer miscommunication and online reviews, sparking a conversation about managing reputation and crafting thoughtful responses. Lucas and Tyler also discuss the importance of segmenting customer experiences to meet diverse expectations.

00:00 "Realizing Athletes Are Kids"

09:11 "Save $1,300 or Time?"

12:24 Steroid Loopholes Exploited by Chemists

20:41 "Bad Reviews, Full Parking Lots"

24:36 Learning from Criticism Strategically

26:42 "CRM Value and Subscriptions"

35:58 "Customizing CRM for Business Goals"

41:09 "Challenges with Accurate Data Analysis"

43:04 "Customer Service Expectations Rant"

51:51 "David's Family and Loss"

57:35 "Balancing Service and Spending"

59:34 "iPhone Over Safety Concerns"

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