Welcome back to Chaining Egregores, from Cascade Frontier, a series exploring the wide world of complex entities at the edge of human understanding.

Today we’re joined by Isaac Simpson, a branding creative director and the founder of WILL. We discuss the memetic aspects of branding, considerations when building our own, and how cultural egregores will position themselves as the battles evolve.

Sponsor

Axios Remote Fitness Coaching is the official fitness sponsor of Cascade Frontier. To get jacked and avoid bullying when you attend events, join today.

Recommended Material:

* The Carousel - Isaac’s Podcast

* WILL

* Isaac’s Website

Isaac's X Account

Skilos’s X Account

Thank you for listening. Consider subscribing or sharing with a friend.

Get full access to Cascade Frontier at cascadefrontier.substack.com/subscribe