SEO isn't dead—but it's no longer enough. In this episode, Gérard explores how AI-driven search is changing the visibility game and why "AIO" (AI Optimization) is the next frontier for marketing leaders. From the history of SEO and social sharing to today's AI-first discovery, you'll learn how to stay ahead of the curve.

For leaders, the key message is clear: early adopters of AIO will win in a world where AI assistants choose the answers people see.

Read the full article here: https://ccworld.ca/aio-article

About Me

My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.

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Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.