Play Your Own Game: Jamie Sewell on Marketing, Technology, and Building Stronger Laundry Businesses

July 10
55 mins

Episode Description

In this episode of CCI Drive Time, Steve sits down with Jamie Sewell—laundromat owner, marketing strategist, technology leader, entrepreneur, and the new owner of Laundry University.

Jamie shares her journey from technology sales and marketing to the Coin Laundry Association, Washlava, Alliance Laundry Systems, consulting, coaching, and eventually laundromat ownership. Drawing from her experience across nearly every part of the industry, she explains what separates successful operators from the rest: making decisions quickly, testing new ideas, investing in people and processes, and building a business that reflects their own strengths instead of simply copying the competition.

Steve and Jamie also discuss the changing role of laundry equipment distributors. Jamie explains why the best distributors act as tour guides, trusted advisors, and long-term partners—helping owners imagine the customer experience they want to create rather than simply selling equipment.

The conversation also explores why laundromat owners must treat marketing as a serious investment, how technology is helping operators manage their businesses from anywhere, and why continued consolidation will require independent owners and distributors to sharpen their game.

Finally, Jamie introduces Laundry University, an online training and certification platform designed to help laundromat owners consistently train employees, improve wash-dry-fold quality, streamline onboarding, and build more scalable professional laundry operations.

It’s a wide-ranging conversation about relationships, differentiation, employee development, technology, and what it will take to succeed in the next generation of the laundry industry.

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