Episode Description
Your prospects aren’t stalling because your pitch is weak. They’re stalling because nobody has handed them a number.
There are about 3.6 million births a year in the United States. Americans buy well over 100 million pregnancy tests. That’s 25 times more tests than babies, a $500 million category built entirely out of the gap between not knowing and knowing.
Nobody buys a pregnancy test for the plastic. They buy the two minutes.
Every category has a fence, and most of your best prospects are sitting on it. Do I need this? Is now the time? Will I look smart or stupid in six months? A legendary diagnostic answers all three in under ten minutes and makes the answer feel personal. It’s like trying on a jacket in a store. Once you see yourself in it, you might really want it.
This mini-book gives you 12 steps. Six to create your diagnostic, six to commercialize it. Plus 30 diagnostics from everyday life, scored against the six criteria, so you can steal the shape without stealing the idea.
Pirates Clint and Eddie built one of these for an aesthetics company. An eight-minute Google survey that spat out a personalized pricing report in seconds. It generated hundreds of leads at zero cost against a Google CAC of nearly $100, and it gave them the cover to raise the device price 60% while the business went from $7.5 million to over $35 million in 15 months.
Your Intellectual Capital is worth very little trapped in your head. It’s worth millions as a score.
Here’s what you’ll get inside:
[00:04:01] – Diagnostics Are Quietly Running Trillions Of Dollars Of Commerce: $18.8 trillion of household debt moves on a three-digit FICO score. A $101.9 billion diamond category moves on four letters from the GIA.
[00:07:24] – Indecision Is A Category Problem, Not A Sales Problem: Pirate Eddie walked into the biggest aesthetics conference in Paris and called it word salad. Then one vial of gunk outsold every booth in the building.
[00:09:39] – The Six Criteria That Separate A Legendary Diagnostic From A Quiz: One number. Fast to take. Wide enough to sting. Hard to game. Predictive. It’s also why the IQ test fails and Rotten Tomatoes doesn’t.
[00:17:08] – Price Your Diagnostic In Three Currencies, Not One: Money, time, and information. Theirs was free in dollars, cheap in minutes, and wildly expensive in data.
[00:22:38] – The Correlation That Built A Category: Law firms with years of SEO authority had a median AI visibility score of zero. Pirates Nick and Lydia turned that into an index, a diagnostic, and millions in revenue.
If your best prospects keep telling you they love it and then never sign, this mini-book is the two-minute test you’ve been missing.
That’s how you turn what you know into a number people act on.
Arrrrrrr,
Category Pirates 🏴☠️
PS: Help like-minded pirates “think different.”
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