Episode Description
If you’re still the one closing every deal, reviewing every proposal, and carrying the weight of revenue growth, the issue isn’t effort; it’s structure. Without a clear sales system, growth eventually stalls.
In this episode, I sit down with Chris Cocca, President of Strategic Sales in Frederick, Maryland. Chris serves clients across the U.S. and brings more than 25 years of sales leadership experience, including 17 years at PepsiCo. He’s also a Sales Acceleration Advisor and a five-time President’s Club winner who has helped B2B and professional services firms create record-breaking sales growth.
We explore what it takes to build a scalable sales system that moves a company beyond founder-led selling. Chris shares practical strategies around CRM-driven sales operations, aligning sales and marketing KPIs, improving pipeline consistency, and developing a repeatable sales process that strengthens accountability across the team.
If you’re scaling a digital agency or service business and want a predictable pipeline, stronger team performance, and a sales process that doesn’t depend on you, this conversation will give you the clarity to move forward with confidence.
- Traction by Gino Wickman
- Rocket Fuel by Gino Wickman and Mark C. Winters
If you’d like to continue the conversation with Chris or learn more about building a stronger sales system for your company, connect with him on LinkedIn by searching Chris Cocca. You can also reach him directly at ccocca@salesxceleration.com or by phone at 918-409-9559.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. - Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway: