The Shoe That Grows: 500,000 Kids, 100 Countries, One Crazy Idea | Kenton Lee and Andrew Kroes

June 17
1h 4m

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Episode Description

In 2007, Kenton Lee watched a girl in Kenya walk to church in shoes so small she had cut open the front to let her toes stick out — and wrote an idea in his journal that would take six years and every shoe company's rejection before it became real. The Shoe That Grows, an adjustable sandal that expands five sizes and lasts for years, is now worn by more than 500,000 children across 100 countries. Kenton and his longtime friend and CEO Andrew Kroes join Care More Be Better to share what it takes to build something genuinely useful — the feedback loops, the business model tensions, the manufactured-in-Kenya milestone, and the question that closes the episode: what is your because?

01:41 - How Because International Came To Be
13:00 - The Shoe That Grows Works
27:43 - The Future Of Because International
35:09 - Because International’s Business Model For Their Big Audacious Goal
44:32 - Unlocking Continuous Improvement Through Feedback Loops
51:39 - Responding To The Call To Make A Real Difference

Resources BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet https://forestplanet.org/. We screamed past our goal of planting 20,000 trees thanks to subscribers like you!

CAUSE PARTNER: If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College https://prescott.edu/. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/

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