Mimi Thabethe is an accomplished communications, media, and consumer-marketing leader with more than a decade of experience shaping brand narratives, driving digital transformation, and delivering high-impact communication strategies across Africa. As the Global Head of Communications, Digital & Media at Groupe Ethica, she leads the organization’s multi-market communications ecosystem, positioning the Group as one of Africa’s most trusted partners in healthcare, dermo-cosmetics, and pharmaceutical promotion.