I'm so excited to have Kristine of Kristine P. Calligraphy on as our first guest interview in a year! Kristine's story is a perfect example of how a business can transform based on your interests, your physical wellbeing, and what season of life you're in. From chalkboard signs to digital templates to now running a full-service, large-scale wedding signage business, Kristine walks us through every pivot — including the moment in 2025 when she was ready to give up entirely, and how joining my CEO Partner 1:1 coaching program helped her completely reposition her business, leading to a booked-out 2026.

In this episode, we cover:

• How Kristine's business evolved from a 2017 hobby into full-service wedding signage today
• Why hand pain and burnout led her to pivot into a passive digital template shop — and why that pivot didn't stick
• The moment she realized large-scale signage installs were her true passion (and the family connection behind it)
• What we worked on inside the CEO Partner coaching program to rebuild her positioning, pricing, and clientele in just 12 weeks
• Kristine's advice on whether a coaching program is worth it 

🔗 Links mentioned in this episode:

• Connect with Kristine on Instagram @KristinePCalligraphy
• Getting married in Northern California in 2027? Kristine's books are open, inquire at kristinepcalligraphy.com
• Apply for Business Coaching
• Learn about Your CEO Partner 1:1 Coaching (Kristine's Program) 
• Learn about Ascent Coaching Program
• Learn about the Pro Wedding Calligrapher course that started Kristine's business

Support the show

👩‍💻 Learn From Me:

• Get Hands On Support from Shaochen: Apply for Business Coaching
• Start Your Profitable Calligraphy Business: Join Shaochen's Free Masterclass
• Freebie! Download my free tech guide for the programs you need to run your business

👯‍♀️ Keep In Touch:

• Follow Calligraphy Biz Corner on Instagram
• Follow Shaochen on Instagram
• Visit the website