Episode Description
We break down how to make a call-to-action that listeners actually complete without turning your podcast into a list of chores.
In this episode, we cover:
• defining a podcast call to action and why it matters across platforms
• avoiding stacked asks by choosing one priority
• planning CTAs during the outline so they feel intentional
• preventing listener selective hearing by varying the wording and prompt
• using the Benjamin Franklin effect to ask for help in a compelling way
• following the why, what, where formula for clearer direction
• testing CTA placement with listener retention and drop-off data
• simplifying everything by sending listeners to one website landing page
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