Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more!

CHAPTERS & TIME STAMPS

• 00:00 Intro
• 3:42 When did AI influencers start & who are they?
• 5:33 How many AI influencers are there & what’s the market?
• 6:00 Gary Vee: Why I disagree on his take
• 7:04 Tess’ take: They’ll replace UGC, not influencers
• 8:57 Influence is expensive, not content (Alix Earle)
• 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers
• 11:06 Tess’ take: AI influencers will win who we love that they’re AI
• 14:08 How people are making money from AI influencers
• 16:17 Content idea & trend of the week
• 18:59: After hours: Should you create a new channel for a new content pillar?

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