In this episode of Business Refocused, Lindsay and Carey focus specifically on benchmarking and why it might be the most underutilized tool in an agency owner’s toolbox.

A lot of owners think benchmarking is just a “nice to have” report. In reality, it is a financial health check. It gives you a clear, unbiased look at how your agency stacks up against others your size and where you may be off without realizing it.

They walk through what benchmarking actually uncovers, including:

• Whether your compensation structure is in line with industry standards
• If your profitability is truly strong or just looks strong on the surface
• How retention impacts long-term growth more than new business does
• Whether your revenue per employee and spread support sustainable scaling
• Why misclassified expenses can distort how healthy your agency really is

They also talk about why benchmarking is especially important for agencies planning internal transitions, acquisitions, or long-term growth. You cannot improve what you do not measure, and you cannot confidently scale what you do not understand.

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Show previously named Insurance Refocused