Fractional COO Guy Beretta, explains how small businesses can stop firefighting and scale with structure.The COO guy shares a practical playbook; start with your P&L, clarify the owner’s vision, run dual SWOTs (owner and business), and set a weekly 90-minute execution rhythm. We cover picking the right fractional leader, common franchise/real-estate ops pitfalls, and why fundamentals beat AI hype. Walk away with steps to streamline operations, grow revenue, and build toward a succession or exit.