00:00 Welcome to Ucora and episode intro
00:19 What the sunk cost fallacy is and why it matters in field service
01:00 Explaining sunk costs using a simple everyday example
01:47 Loss aversion and consistency bias in leadership decisions
02:11 Applying the concept to field service software decisions
02:20 Old control heavy software vs modern autonomy focused systems
03:01 Cultural friction and why owners hesitate to change
03:13 Operational fear: disruption, retraining, data migration
03:33 Emotional barriers: ego, fear of mistakes, fear of adoption failure
04:14 The real cost of not switching better systems
04:48 Technician frustration, morale erosion, cultural debt
05:11 How to break the cycle: transparency, technician involvement
05:39 Push for vendor accountability and clear success guarantees
05:50 Balancing change pain vs hidden cost of staying put
06:17 Takeaway: quantify cultural inertia and hidden costs
06:36 Closing and where to learn more at Ucora

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