314. You're looking at your trade spend, your promotions, your deductions—and it feels like you're spending too much. But here's the truth: most CPG brands don't have a spend problem. They have a visibility problem. And that matters because the money you can't see leaking is the money shortening your runway.

In this episode, I break down the three places your trade spend is quietly bleeding cash: ineffective promotions, poor timing vs competitors, and weak placement at shelf. You'll learn why your data can't show these leaks, how missed visibility leads to bad decisions, and how to shift from guessing to clarity using the Retail Clarity Framework™.

Data tells you what happened. It does NOT tell you why.

Download The 15-Minute Trade Spend Leak Finder™ and make sure your trade spend is not quietly working against you. It is designed to help you quickly spot the gaps that are quietly shortening your runway. It is practical by design. It is the kind of exercise that helps you find cash in the couch cushions, except in this case the "couch cushions" are your promotions, your timing, your placement, your execution, and your visibility. 

Get the show notes at: https://retailsolved.com/session314

Download Free The 15-Minute Trade Spend Leak Finder™ Guide at https://RetailSolved.com/guide30.  If you want to go deeper, learn more about and register for the free webinar at: RetailSolved.com

⏰ Timecodes 

02:00 Your leaking money

02:25 Why This Matters Right Now

02:59 Here are — The 3 Places You're Leaking Money

03:05 LEAK #1: Ineffective Promotions

03:59 What This Looks Like in Real Life

03:46 Let me repeat this, sales drop to the same level as soon as the event ends.

04:16 LEAK #2: Poor Timing vs Competitors

04:36 What This Looks Like

05:09 and your competitors are taking your sales

05:30 LEAK #3: Weak Placement (The Silent Killer)

06:49 An important INSIGHT — Why Your Data Doesn't Show This

07:16 The SHIFT — The Visibility Gap

07:33 New FRAMEWORK — The Retail Clarity Framework™

08:09 The 15-Minute Trade Spend Leak Finder™

09:03 Where You're Losing Money