This week on Built This Week we sit down with Anis Bennaceur, co-founder and CEO of Attention, to demo the AI-native Revenue Operating System that automates CRM updates, sales coaching, and pipeline forecasting after every call. Sam also demos a Monte Carlo forecast dashboard he built on top of Attention's open source coaching stack.

We cover:

• What Attention is and how it automates sales operations end to end
• Sam's live Monte Carlo forecast dashboard built on Attention's open source stack
• How AI listens to every call and updates your CRM automatically
• Why filling the CRM is the painkiller every sales team actually needs
• Real-time coaching scorecards and how reps get scored during the call
• Pipeline forecasting and how AI catches deal risk before you do
• How to manage LLM token costs at scale without killing developer productivity
• Why Anis personally approves every token budget overrage at Attention
• Anthropic filing for an IPO and what it means for the AI race
• Why Uber capping developer token spend is the wrong move
• Agents vs deterministic workflows — the honest truth about what actually works in production
• Why the companies letting their teams run free with AI are pulling ahead

If you are in sales, building a revenue operations stack, or want to understand where AI is taking enterprise software, this episode is for you.

Find Anis and Attention:

Website: attention.com

LinkedIn: linkedin.com/in/anis-bennaceur

Twitter: x.com/anisbennaceur1

Company LinkedIn: linkedin.com/company/attentiontech

Company Twitter: x.com/tryattention

TIMESTAMPS

[00:00] Intro

[01:03] Meet Anis — CEO and co-founder of Attention

[01:50] Sam demos his Monte Carlo forecast built on Attention's open source stack

[04:51] What Attention actually does — the core product

[06:30] Painkiller vs vitamin — why CRM accuracy is the real problem

[07:45] Real-time coaching scorecards and call scoring

[09:20] Pipeline forecasting and deal risk detection

[11:00] Who is using Attention and why

[12:30] Automating work for reps, managers, leaders, and RevOps

[14:00] News — Anthropic filing for an IPO

[15:10] Uber CEO capping developer token spend

[17:00] How Attention tracks LLM cost per client, per feature

[19:05] Claude token caps and how Anis approves overrages personally

[20:30] The token budget chaos — tracing where the spend went

[22:30] Agents vs deterministic workflows — what actually works

[24:34] Why workflows beat agents in most production scenarios

[25:10] How to find Anis and Attention

[25:30] Wrap up

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#AI #Sales #CRM #BuildWithAI #Anthropic #AIAgents #RevOps #BuiltThisWeek #Attention