Why do familiar scaling strategies abroad fail – or unexpectedly succeed?

In this episode of Built in the Digital Republic, Alex Antonuk talks with Estonian export veteran Sven Aulik, Member of the Management Board at the Estonian Association of IT and Telecommunications, and Director of International Partnerships at FleetGuru.

With 30 years of experience, Sven shares insights on choosing first markets, avoiding cultural pitfalls, and building trust in unfamiliar environments – all of which help companies create a lasting presence beyond one-off deals.