Episode Description
Patient advocacy is more than fundraising, awareness events, or checking a box. It’s about building meaningful partnerships that turn patient experiences into real healthcare change.
In this episode of Building the Noise, Matt Toresco speaks with Susan Hensley about the strategic power of patient advocacy and why patients must have a voice in the decisions that affect their care.
Susan shares how patient insights can influence clinical research, healthcare resources, access programs, and innovation. She also explores how AI can help connect patients with credible information and trusted support at the right time.
In this episode, you’ll learn:
- Why patient advocacy should be a partnership - not a transaction
- How patient insights can guide healthcare and business decisions
- Why advocacy groups and professional societies should collaborate
- How AI could improve access to credible patient resources
- Why impact matters more than views or surface-level metrics
- How long-term relationships create meaningful change for patients
Patients face more than a diagnosis. They must also navigate complex decisions, financial barriers, emotional challenges, and overwhelming amounts of information. Meaningful advocacy helps ensure they don’t have to navigate that journey alone.
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Building the Noise with Matt Toresco