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Episode Description
In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users.
Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward.
Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform.
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