In this episode, Brock Johnson explains why hashtags don’t work on Instagram anymore and what actually drives growth in 2026. He’ll break down the recent algorithm changes, data from the latest studies, and insights shared by the Head of Instagram on why keyword optimization and SEO now matter more than hashtags.

Brock will walk through the key strategies that replace traditional hashtag use — including Instagram SEO, shareworthy content, hyperfrequency posting, and using carousels and trial Reels to reach non-followers. He’ll also cover how to upcycle posts effectively, optimize your captions and name line for search, and use content variety to keep your audience engaged.

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Connect with Brock on your fav social platform:

Brock:

• Instagram: @Brock11Johnson
• TikTock: @brock11johnnson