Asking an existing client for a price increase is one of the most stressful, sweat-inducing conversations a consultant can have, often catching the client off guard and triggering defensive reactions. So instead of presenting a take-it-or-leave-it ultimatum, professionals must treat these fee increases with the exact same rigor and discovery process as a brand-new sales opportunity. 

In this episode of Breaking BizDev, John and Mark explore how to gracefully manage scope creep, handle inflation, and structure your requests so that both the client and consultant walk away happy. In this episode, you'll learn:

• Why presenting a single-number price increase feels like an ultimatum and damages trust.
• How to treat expanding scopes and fee adjustments as a fresh discovery opportunity.
• The exact 3-option structure (Low, Middle, High) to confidently present your new pricing.
• How to use a "High Option" to set boundaries and reveal the true cost of unconstrained scope creep.
• Why you must periodically audit your existing engagements to realign with what your client values now.

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