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David Schenk, marketingový ředitel Allwyn Česko, přibližuje rebranding za stamiliony. Proč se Sazka mění na Allwyn, na koho bude cílit a co nového přináší?

Sledujte web Brandy, briefy, budgety nebo rovnou Médiář
Každé ráno novinky e-mailem: přihlaste si newsletter Médiáře

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Ondřej Aust a David Brada uvádějí týdeník o marketingu

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parků","bbb-10-accolade-má-i-vlastní-včely-a-ještěrkoviště-eda-piňos-o-marketingu-průmyslových-parků","https://www.buzzsprout.com/2223268/episodes/15216626-bbb-10-accolade-ma-i-vlastni-vcely-a-jesterkoviste-eda-pinos-o-marketingu-prumyslovych-parku.mp3",21282271,1771,"2024-06-08T22:00:00Z","03525adc-ae7e-439d-b51a-d1e0411dac79","Potřetí v Cannes: Judita Ružičková a David Červený o hattricku v Young Lions","potřetí-v-cannes-judita-ružičková-a-david-červený-o-hattricku-v-young-lions","https://www.buzzsprout.com/2223268/episodes/15257150-potreti-v-cannes-judita-ruzickova-a-david-cerveny-o-hattricku-v-young-lions.mp3",18442854,1532,"2024-06-15T22:00:00Z","71374996-e9fc-4b7d-a62c-7034b311d73f","Nejlepší světové značky podle Kantaru ~ Naši mladí lvi v Cannes","nejlepší-světové-značky-podle-kantaru-naši-mladí-lvi-v-cannes","https://www.buzzsprout.com/2223268/episodes/15257507-nejlepsi-svetove-znacky-podle-kantaru-nasi-mladi-lvi-v-cannes.mp3",21621178,1799,"1a841cae-f485-4a55-b789-ec705be6009f","\"Jako když děláte obří festival.\" Jak se rodí kampaně, které vyhrávají v Cannes","jako-když-děláte-obří-festival-jak-se-rodí-kampaně-které-vyhrávají-v-cannes","https://www.buzzsprout.com/2223268/episodes/15296055-jako-kdyz-delate-obri-festival-jak-se-rodi-kampane-ktere-vyhravaji-v-cannes.mp3",21532564,1790,"2024-06-22T22:00:00Z","70c578db-e55e-46c9-b1a8-1f22a7a24700","Marketing sokolského sletu ~ Vize nového šéfa C3 Prague","marketing-sokolského-sletu-vize-nového-šéfa-c3-prague","https://www.buzzsprout.com/2223268/episodes/15333841-marketing-sokolskeho-sletu-vize-noveho-sefa-c3-prague.mp3",26626276,2214,"2024-06-29T22:00:00Z","f05c1ec7-89cd-4752-b828-956f64209c7b","Jakub Strýček, Jakub Folauf: Proč TV Nova mění logo","jakub-strýček-jakub-folauf-proč-tv-nova-mění-logo","https://www.buzzsprout.com/2223268/episodes/15677886-jakub-strycek-jakub-folauf-proc-tv-nova-meni-logo.mp3",29887612,2486,"2024-09-01T04:00:00Z","2f04f468-223c-4487-8729-d6abeab8d546","Šimon Rákosník prodal Rubikon ~ David Čermák zakládá Áčko","šimon-rákosník-prodal-rubikon-david-čermák-zakládá-áčko","https://www.buzzsprout.com/2223268/episodes/15719958-simon-rakosnik-prodal-rubikon-david-cermak-zaklada-acko.mp3",20926957,1740,"2024-09-08T04:00:00Z","20cf71f5-4957-45fb-9992-ca90ccefeef7","Michal Dvořák: \"Já, secese\" je teď mé nejmilovanější dítě, Lucie krásný standard, Soundtrack koníček","michal-dvořák-já-secese-je-teď-mé-nejmilovanější-dítě-lucie-krásný-standard-soundtrack-koníček","https://www.buzzsprout.com/2223268/episodes/15820326-michal-dvorak-ja-secese-je-ted-me-nejmilovanejsi-dite-lucie-krasny-standard-soundtrack-konicek.mp3",33353652,2776,"2024-09-15T04:00:00Z","05d82b84-d815-4b36-b2dc-6b38e8f532e8","Brand Management a Forum Media: Co přinesou hlavní konference podzimu","brand-management-a-forum-media-co-přinesou-hlavní-konference-podzimu","https://www.buzzsprout.com/2223268/episodes/15794631-brand-management-a-forum-media-co-prinesou-hlavni-konference-podzimu.mp3",21606834,"2024-09-22T04:00:00Z","e5b2e391-d217-4a9a-94f4-743bf90cf82c","Petr odvolává Ivana: vládní rozchod pohledem vztahového kouče","petr-odvolává-ivana-vládní-rozchod-pohledem-vztahového-kouče","https://www.buzzsprout.com/2223268/episodes/15821757-petr-odvolava-ivana-vladni-rozchod-pohledem-vztahoveho-kouce.mp3",21989652,1829,"2024-09-26T17:00:00Z","e1d0bf38-4c2a-4332-bde4-a4b3973e4905","Milan Šemelák: Stage On Mars je nejsurovější kreativita","milan-šemelák-stage-on-mars-je-nejsurovější-kreativita","https://www.buzzsprout.com/2223268/episodes/15875859-milan-semelak-stage-on-mars-je-nejsurovejsi-kreativita.mp3",20109539,1671,"2024-10-06T04:00:00Z","7fd64742-6390-44c9-9328-bef77e9c6027","Naše marketérky v Portoroži: Golden Drum je jako regionální Cannes Lions","naše-marketérky-v-portoroži-golden-drum-je-jako-regionální-cannes-lions","https://www.buzzsprout.com/2223268/episodes/15926964-nase-marketerky-v-portorozi-golden-drum-je-jako-regionalni-cannes-lions.mp3",22141848,1841,"2024-10-13T04:00:00Z","fbc30c86-d116-44bf-a091-d70b741ef879","Vladimír Pořízek: Na trhu je pořád málo videa","vladimír-pořízek-na-trhu-je-pořád-málo-videa","https://www.buzzsprout.com/2223268/episodes/16018577-vladimir-porizek-na-trhu-je-porad-malo-videa.mp3",23296626,1937,"2024-10-20T04:00:00Z","17e4ddaa-9faa-4476-99fc-a1dd649c886b","Jan Schöppel: Televizi Telly pomáhají marketéři z Oktagonu","jan-schöppel-televizi-telly-pomáhají-marketéři-z-oktagonu","https://www.buzzsprout.com/2223268/episodes/16041209-jan-schoppel-televizi-telly-pomahaji-marketeri-z-oktagonu.mp3",19098018,1588,"2024-10-27T04:00:00Z","90db5103-f6ca-47b4-b4c6-b2a4023fdf82","Michal Kramer: Proč si Tipsport poprvé v historii vybral mediální agenturu","michal-kramer-proč-si-tipsport-poprvé-v-historii-vybral-mediální-agenturu","https://www.buzzsprout.com/2223268/episodes/16039015-michal-kramer-proc-si-tipsport-poprve-v-historii-vybral-medialni-agenturu.mp3",18441186,1533,"2024-11-03T06:00:00Z","4105634c-6e8b-4964-aa0c-f0fdbf78972d","Forum Media 2024: Souček, Fleischmann, Dvořák, Búřil, Bystrov","forum-media-2024-souček-fleischmann-dvořák-búřil-bystrov","https://www.buzzsprout.com/2223268/episodes/16454777-forum-media-2024-soucek-fleischmann-dvorak-buril-bystrov.mp3",26823555,2230,"2024-11-10T05:00:00Z","5c8c6a2a-4329-4458-ae96-4c4083bda145","Marek Slezák (Boomerang): Z klientů děláme zajímavé společníky","marek-slezák-boomerang-z-klientů-děláme-zajímavé-společníky","https://www.buzzsprout.com/2223268/episodes/16217685-marek-slezak-boomerang-z-klientu-delame-zajimave-spolecniky.mp3",22469502,1869,"2024-11-17T05:00:00Z","60820152-8b0a-41c2-88ab-d78e846e9b3e","Krňák (Publicis) a Mlýnek (Dentsu): Televizní GRP je dnes luxusní zboží","krňák-publicis-a-mlýnek-dentsu-televizní-grp-je-dnes-luxusní-zboží","https://www.buzzsprout.com/2223268/episodes/16233108-krnak-publicis-a-mlynek-dentsu-televizni-grp-je-dnes-luxusni-zbozi.mp3",20558082,1709,"2024-12-01T05:00:00Z","281257ea-e62f-4dee-b430-77fb89b972c9","Nízký, Jakeš, Wünsch: Marketing v gastru podle A+Manual a Bitez","nízký-jakeš-wünsch-marketing-v-gastru-podle-amanual-a-bitez","https://www.buzzsprout.com/2223268/episodes/16242091-nizky-jakes-wunsch-marketing-v-gastru-podle-a-manual-a-bitez.mp3",20586372,1710,"2024-12-08T05:00:00Z","30327db5-642c-460b-832e-bad8a60a50e1","Vladan Crha (AMI Digital): Sociální sítě už nejsou médium mladých","vladan-crha-ami-digital-sociální-sítě-už-nejsou-médium-mladých","https://www.buzzsprout.com/2223268/episodes/16423034-vladan-crha-ami-digital-socialni-site-uz-nejsou-medium-mladych.mp3",22440765,1866,"2024-12-15T05:00:00Z","838a15bb-cff1-42c9-9e7a-83568c5de93d","Adman Josef Havelka: Data vám nápad nedají","adman-josef-havelka-data-vám-nápad-nedají","https://www.buzzsprout.com/2223268/episodes/16325823-adman-josef-havelka-data-vam-napad-nedaji.mp3",26619175,"2024-12-22T05:00:00Z","1b07a528-0378-4353-a072-5d493838e2f7","Audioreklama podle Seznamu a Spotify","audioreklama-podle-seznamu-a-spotify","https://www.buzzsprout.com/2223268/episodes/16466672-audioreklama-podle-seznamu-a-spotify.mp3",23466956,1951,"2025-01-19T05:00:00Z","d43ae9f1-d9d4-46a2-b77a-7a28ff9491c1","Ondřej Hübl (Jinej gang): Dobrá reklama nemusí být humorná, ale Češi to mají rádi","ondřej-hübl-jinej-gang-dobrá-reklama-nemusí-být-humorná-ale-češi-to-mají-rádi","https://www.buzzsprout.com/2223268/episodes/16547381-ondrej-hubl-jinej-gang-dobra-reklama-nemusi-byt-humorna-ale-cesi-to-maji-radi.mp3",24993282,2079,"2025-01-26T05:00:00Z","9c96ce7d-a88b-4d76-9679-8926229c1b29","Robert Švec (Bontonfilm): Jak funguje byznys s českými filmy","robert-švec-bontonfilm-jak-funguje-byznys-s-českými-filmy","https://www.buzzsprout.com/2223268/episodes/16548218-robert-svec-bontonfilm-jak-funguje-byznys-s-ceskymi-filmy.mp3",20599967,1713,"2025-02-02T05:00:00Z","b1aa20f6-b50a-4c38-ac93-1dbd6c311df1","Tomáš Kopečný (Kaspen): Dobrá kreativa musí mít včasný servis a plnit obchodní výsledky","tomáš-kopečný-kaspen-dobrá-kreativa-musí-mít-včasný-servis-a-plnit-obchodní-výsledky","https://www.buzzsprout.com/2223268/episodes/16586135-tomas-kopecny-kaspen-dobra-kreativa-musi-mit-vcasny-servis-a-plnit-obchodni-vysledky.mp3",22429821,1865,"2025-02-09T05:00:00Z","7f193997-b011-4fbc-a429-5fee7f6c2cee","Vítěz Dakaru Martin Macík: Jsem závodník i marketér","vítěz-dakaru-martin-macík-jsem-závodník-i-marketér","https://www.buzzsprout.com/2223268/episodes/16668350-vitez-dakaru-martin-macik-jsem-zavodnik-i-marketer.mp3",22702617,1888,"2025-02-23T05:00:00Z","7c754204-af26-4749-a682-8c8603e35133","Marek a Vlaďka Cimbálníkovi (Oficina): Motion design zajistí to, co AI neumí","marek-a-vlaďka-cimbálníkovi-oficina-motion-design-zajistí-to-co-ai-neumí","https://www.buzzsprout.com/2223268/episodes/16789887-marek-a-vladka-cimbalnikovi-oficina-motion-design-zajisti-to-co-ai-neumi.mp3",23413051,1946,"2025-03-09T05:00:00Z","da6aa74d-4870-4c4d-ade5-c38ab04c85a8","Adéla Krausová po 25 letech v agenturách: Jsem ráda, že nás mladí učí nepracovat večer","adéla-krausová-po-25-letech-v-agenturách-jsem-ráda-že-nás-mladí-učí-nepracovat-večer","https://www.buzzsprout.com/2223268/episodes/16935182-adela-krausova-po-25-letech-v-agenturach-jsem-rada-ze-nas-mladi-uci-nepracovat-vecer.mp3",21268461,1768,"2025-04-06T04:00:00Z","990eece8-b4df-4674-b59c-d88ab8fd7faf","Milada Veselá, Ivo Půr: Protidrogová kampaň Zkratky obsadila prostor za 280 milionů","milada-veselá-ivo-půr-protidrogová-kampaň-zkratky-obsadila-prostor-za-280-milionů","https://www.buzzsprout.com/2223268/episodes/17070628-milada-vesela-ivo-pur-protidrogova-kampan-zkratky-obsadila-prostor-za-280-milionu.mp3",26071350,2168,"2025-05-11T04:00:00Z","1e273d90-4d5f-4fb1-b030-13af05ac873c","Kateřina Hrubešová: V AKA končím. Díky čemu mohou agentury přežít?","kateřina-hrubešová-v-aka-končím-díky-čemu-mohou-agentury-přežít","https://www.buzzsprout.com/2223268/episodes/17722887-katerina-hrubesova-v-aka-koncim-diky-cemu-mohou-agentury-prezit.mp3",26381540,2194,"2025-08-24T04:00:00Z","928d96a6-ebe9-4e1f-8ac9-bb88da6a02ea","Tomáš Preněk: První rok jednotného strategického týmu Publicisu","tomáš-preněk-první-rok-jednotného-strategického-týmu-publicisu","https://www.buzzsprout.com/2223268/episodes/17761765-tomas-prenek-prvni-rok-jednotneho-strategickeho-tymu-publicisu.mp3",21631556,"2025-09-14T04:00:00Z","1c0c36d4-0b28-4411-95eb-5e1ee998d0b0","Radim Pelánek: Fragile je průvodcem značek do světa velkých kampaní","radim-pelánek-fragile-je-průvodcem-značek-do-světa-velkých-kampaní","https://www.buzzsprout.com/2223268/episodes/17975963-radim-pelanek-fragile-je-pruvodcem-znacek-do-sveta-velkych-kampani.mp3",23063691,1878,"2025-10-08T08:00:00Z","4c1579d3-b1b0-4722-a490-922ff556a5fd","Brand podle Kantaru ~ Martin Jílek","brand-podle-kantaru-martin-jílek","https://www.buzzsprout.com/2223268/episodes/18028633-brand-podle-kantaru-martin-jilek.mp3",6460927,535,"2025-10-19T22:00:00Z","e9bd56fc-0790-475a-a8de-54e882d33b23","Kreativa podle Kantaru ~ Michaela Štenglová","kreativa-podle-kantaru-michaela-štenglová","https://www.buzzsprout.com/2223268/episodes/18028662-kreativa-podle-kantaru-michaela-stenglova.mp3",8532596,707,"9aa7314a-699b-4d9b-b9d7-4cdd87fd1c01","Inovace podle Kantaru ~ Radka Behenská","inovace-podle-kantaru-radka-behenská","https://www.buzzsprout.com/2223268/episodes/18028671-inovace-podle-kantaru-radka-behenska.mp3",10561027,876,"e5f51f44-2d36-466d-91d1-869d0b29fea9","Návratnost investic podle Kantaru ~ Andrej Winter","návratnost-investic-podle-kantaru-andrej-winter","https://www.buzzsprout.com/2223268/episodes/18028684-navratnost-investic-podle-kantaru-andrej-winter.mp3",6624312,548,"7a4dd467-38e8-41d0-a169-19955a09db7f","Zákaznická zkušenost podle Kantaru ~ Ján Hudák","zákaznická-zkušenost-podle-kantaru-ján-hudák","https://www.buzzsprout.com/2223268/episodes/18028692-zakaznicka-zkusenost-podle-kantaru-jan-hudak.mp3",7416292,613,"2623b945-4cc8-40ee-9f0b-525cf62649af","Faflík & Hořický (DDB Prague): Budeme drsně bojovat s průměrností","faflík-hořický-ddb-prague-budeme-drsně-bojovat-s-průměrností","https://www.buzzsprout.com/2223268/episodes/18526284-faflik-horicky-ddb-prague-budeme-drsne-bojovat-s-prumernosti.mp3",24653307,1982,"2026-01-12T05:00:00Z","2bcbfc1d-c63d-4e7c-9436-042ba43f1f2d","Vojtěch Lambert (LCG New Media): Online reklama se přesouvá do AI na Googlu","vojtěch-lambert-lcg-new-media-online-reklama-se-přesouvá-do-ai-na-googlu","https://www.buzzsprout.com/2223268/episodes/18541807-vojtech-lambert-lcg-new-media-online-reklama-se-presouva-do-ai-na-googlu.mp3",21834219,1765,"2026-01-19T05:00:00Z","David Schenk: Ze Sazky je Allwyn. Zdvojnásobíme mediální spend","david-schenk-ze-sazky-je-allwyn-zdvojnásobíme-mediální-spend","https://www.buzzsprout.com/2223268/episodes/18577255-david-schenk-ze-sazky-je-allwyn-zdvojnasobime-medialni-spend.mp3",23173099,1857,"2026-01-26T05:00:00Z","6091b0b6-0590-4214-8694-9677f512f931","Petr Lesenský: Od covidu je PR strategická disciplína","petr-lesenský-od-covidu-je-pr-strategická-disciplína","https://www.buzzsprout.com/2223268/episodes/18648984-petr-lesensky-od-covidu-je-pr-strategicka-disciplina.mp3",28982583,2322,"2026-02-02T05:00:00Z","2258901b-3a4d-427f-b570-edf203f3603e","Duroň & Starý (Konektor): Pozornost nestačí, pokud nejde ruku v ruce s důvěrou","duroň-starý-konektor-pozornost-nestačí-pokud-nejde-ruku-v-ruce-s-důvěrou","https://www.buzzsprout.com/2223268/episodes/18853650-duron-stary-konektor-pozornost-nestaci-pokud-nejde-ruku-v-ruce-s-duverou.mp3",23179841,1839,"2026-03-16T05:00:00Z","d7a24d55-1c40-4523-88ec-2e3849a88094","Petr Chajda (Dentsu): Co takhle vrátit na ČT reklamu?","petr-chajda-dentsu-co-takhle-vrátit-na-čt-reklamu","https://www.buzzsprout.com/2223268/episodes/18717525-petr-chajda-dentsu-co-takhle-vratit-na-ct-reklamu.mp3",27374461,2198,"2026-03-18T05:00:00Z","59abcda1-a6a1-4940-965f-59a91f134ef9","Miky Karas: AI zásadně ovlivní náš vkus","miky-karas-ai-zásadně-ovlivní-náš-vkus","https://www.buzzsprout.com/2223268/episodes/18929332-miky-karas-ai-zasadne-ovlivni-nas-vkus.mp3",27526823,2207,"2026-04-01T04:00:00Z","theme","baseURL","https://pocketcasts.com","locale","en","region","global"]

David Schenk: Ze Sazky je Allwyn. Zdvojnásobíme mediální spend

Episode Description

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