This week on the show, Nic Hill and Aida Andersson sit down with Morgan Pomish, Senior Vice President, Head of Innovative Experiences at Digitas North America. We get into how strategy falls apart when brands start with “we need to be in gaming” instead of a real business problem. 

In the news, Twitch launches BloxFest, Verizon turns Fortnite into a Super Bowl moment, Disney+ releases the full High School Musical on TikTok and Brands ramp up hiring in-house storytellers to own narrative

And for the Real-Time Review, Nic  jumps into the Premier League’s new Roblox experience Dribble Dash and break down what works, what doesn’t, and what it tells us about owned brand experiences versus integrations.

If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.

The Brands In Play Episode 52 is now live on YouTube, Spotify and Apple Podcasts.

Chapters:
Intro - 00:00 
News - 04:15
Dribble Dash - 16:44
Morgan Pomish Interview- 25:30
HIT, MISS & BET - 58:36

Follow Morgan Pomish -  https://www.linkedin.com/in/morganpomish/

Follow Digitas - https://www.linkedin.com/company/digitas-north-america/

Follow Us:

Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/

Website: https://www.brands-in-play.com/

#brandsinplay  #digitas