Growth of Regenerative with Evan Harrison of Kiss the Ground

July 8

1h 12m

Episode Description

Evan Harrison shares his journey from working in radio, digital media, and live events to becoming the CEO of Kiss The Ground, a leading nonprofit championing Regeneration and healthy soil as a solution for human and planetary health. We talk about the organization's innovative content strategies, like their three feature-length documentary films, mini docs, 5 with a Farmer reels, 11 with Evan series, shopping guides, and the brand collaborations that help them reach new audiences. Then we dive into the $500,000 in farmer grants they awarded last year and their new research that shows consumer understanding of regenerative agriculture has increased threefold in just 3 years! We wrap up with some fun personal questions, and Evan shares his vision for a better world.

Key Topics

Evan Harrison's career transition from media to environmental activism
The success of Kiss the Ground films and content strategy
$500,000 in farmer grants and their impact on land regeneration
The threefold growth in consumer understanding of regenerative agriculture
How $100 is the sweet spot for community donations and how they put that money to work
Partnerships with brands and community engagement
Rising awareness and understanding of regenerative agriculture

Sound Bites

“In the early days of the internet, I was the writer, the producer, held the video camera, did the edit – the whole thing. So content creation from the ground up.”
“I'd never heard of regenerative farming. So it was really my daughter that kind of tuned me into it.”
“In this instance, the farmer is really the artist, the farmer is the rock star.”
“The film that was named after our work, Kiss The Ground, absolutely put our organization on the map.”
“We need to meet people where they're at. We need a content approach that can bring new people into the conversation instead of arguing about the details.”
“There are now 200 regenerative products on shelves ranging from Costco to independent retailers across the country.”
“The $500,000 in grants went across 212 farms, and when we look at their acreage that's being converted very conservatively, it's 73,000 acres."
“Your $100 donation will help transition more than 10 acres of land.”
“Our inspirational storytelling that reached 20 million people last year and engaged 5 million by engaged.”
"Wherever you are, that's the place to be.”

Chapters

03:00 Introduction to Kiss the Ground and Evan Harrison

09:00 Evan's Journey from Media to Regenerative Agriculture

15:06 The Impact of the Kiss the Ground Film

20:50 Content Strategy and Audience Engagement

27:12 Supporting Farmers: Grants and Community Engagement

38:40 Momentum in Regenerative Agriculture

42:43 Partnerships Driving Change

47:27 Innovative Fundraising Strategies

50:49 Personal Reflections and Advice

54:35 Creating a Better World

Links