·S4 E5

True Crime Podcasts and the Power of Positioning - Part 2

March 30

30 mins

Episode Description

This week on the Brand Shorthand podcast, Mark and Lorraine continue their discussion on true crime podcasts, a popular and growing category in the world of podcasting. Tune in for part two to learn about what makes these shows addictive, why the community is the magic bullet, the societal impact of these shows, and how marketing and true crime podcasts share basic positioning principles.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Learn more about these true crime podcasts by checking out the links below:

Surviving the Survivor - Joel Waldman and Holocaust survivor mom, Karmela Waldman

YouTube Channel: https://www.youtube.com/@SurvivingTheSurvivor

Website: https://survivingthesurvivor.com/

Grizzly True Crime - Gisela K

YouTube Channel: https://www.youtube.com/c/grizzlytruecrime

Website: https://grizzlytruecrime.com/

Pretty Lies & Alibis - GiGi McKelvey

YouTube: https://www.youtube.com/@PrettyLiesAndAlibis/videos

Website: https://www.prettyliesandalibis.org/

Courtroom Confidential - Joshua Ritter