·S4 E4

True Crime Podcast - A News Niche that is Community-Driven and Addictive

March 16

31 mins

Episode Description

A little green screen, a camera, and a microphone can put you on the podcast bus. True crime is a popular and growing category in the world of podcasting. How are these channels breaking through, to the point that they are scooping up viewers, and in a very real way, disrupting if not obsoleting traditional network viewing? Tune in to this week's episode of the Brand Shorthand podcast to learn all about true crime podcasting and how marketing is involved in this specific realm.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Learn more about these true crime podcasts by checking out the links below:

Surviving the Survivor - Joel Waldman and Holocaust survivor mom, Karmela Waldman

YouTube Channel: https://www.youtube.com/@SurvivingTheSurvivor

Website: https://survivingthesurvivor.com/

Grizzly True Crime - Gisela K

YouTube Channel: https://www.youtube.com/c/grizzlytruecrime

Website: https://grizzlytruecrime.com/

Pretty Lies & Alibis - GiGi McKelvey

YouTube: https://www.youtube.com/@PrettyLiesAndAlibis/videos

Website: https://www.prettyliesandalibis.org/

Courtroom Confidential - Joshua Ritter