Episode Description
What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.
🔑 What you’ll learn
- How Morgan grew online sales from 5–10% to 50% of revenue in a year
- Why catalog ads are a top-of-funnel workhorse—and how to feed them
- The “website first, floor second” workflow that prevents stock conflicts
- Photography that converts: camera picks, natural light setup, and Lightroom basics
- Building trust online: clean brand, curated new arrivals, and onsite collections
- Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities)
- Local love: simple Google traffic ads to lift foot traffic
Learn more about Boutique Hub Black
Morgan Lancaster & Ivy House Boutique
Website: ivyhouseboutique.com
Facebook: facebook.com/shopivyhouseboutique
Instagram: @ivyhouseboutique
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Ashley Alderson: Instagram
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