It’s that time of year when we polish off the crystal ball and try to guess exactly where the bourbon industry is headed in 2026. The panel dives into some high-stakes predictions on the rise of exclusive distillery clubs and the portential rise of the craft sector by leaning into Direct-to-Consumer sales. We also get into some scarier territory—think tariffs and the possibility of major distilleries actually pausing production—while others weighs in on the acquisition frenzy that’s continuing to reshape the landscape. We also tackle the death of FOMO on limited releases, the push for even higher-proof offerings, and the wild possibility of NIL deals between universities and distilleries. Will your favorite college quarterback have a signature bottle pick soon? We’re breaking it all down to see how economic and political factors will keep the bourbon scene shaking in the year ahead.

Show Notes:

• Bourbon Pursuit explores 2026 predictions for the bourbon industry
• Insights on the future of distillery clubs and exclusive consumer offers
• Discussion on tariff impacts and potential production pauses
• The rising prominence of craft distilleries and direct sales strategies
• Evolution of FOMO among bourbon consumers
• Speculation on NIL partnerships within the bourbon sector
• Insights into how GLP-1 medications might affect drinking habits
• Reflections on past predictions and the industry's direction

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