Marketing is full of people selling magic. Boringly Effective is for the rest of us — the ones who’d rather learn what actually moves the needle than chase whatever’s trending on LinkedIn this week. Hosted by a marketing strategist who’s spent a career obsessing over effectiveness (and debunking the fake wisdom that gets in its way), each episode sits down with people who’ve earned the right to an opinion — starting with Mark Ritson and Andrew Tindall, recorded live at Cannes Lions 2026. No hacks, no buzzwords, no “growth secrets.” Just the fundamentals, argued properly.