Are you undercharging without realizing it?

What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise?

In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business.

If you’ve ever questioned your value, struggled to price your services, or wondered why your book is not creating bigger opportunities, this episode may shift how you think about expertise altogether.

Key Takeaways

Are You Being Too Generous?
Why giving more is not always the smartest move and what actually builds trust with clients.

The Pricing Mistake That Quietly Hurts Credibility
What your fees may be signaling about your value and why cheaper rarely wins.

Why Smart Experts Still Feel Like Frauds
A simple mindset shift that can quiet self-doubt and help you own your expertise.

Is Your Book Working Hard Enough?
Why your book should open doors, spark conversations, and lead to bigger opportunities.

The Small Shift That Makes Clients Say Yes
How changing the focus from you to them can transform proposals, conversations, and results.

If pricing feels awkward, confidence feels shaky, or your book is sitting on the sidelines instead of opening doors, you’ll want to tune into this powerful conversation.

Your free gift from John: The Red Flags of Inadequate Pricing, a one-page diagnostic that will help service providers assess whether they are laboring with inadequate pricing.

Here's how to connect with John:

Website

LinkedIn

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