How long does Bitcoin adoption in El Salvador have to work before the press admits it worked? Kevin Rivera has been covering this country since the Bitcoin Law passed, and he'll tell you the people writing the obituaries are measuring adoption with a broken clock. He grew up in Chiltiupán, the municipality El Zonte sits under, about 15 to 20 minutes up the road from Bitcoin Beach. He was 20. He heard people down at the beach were taking some kind of digital payment, Googled it, hit the words decentralized technology, and bounced off it completely.

He landed at Diario El Salvador covering the economy with zero background in economics, right as the country was about to pass the Bitcoin Law, so he picked up The Bitcoin Standard and started hunting interviews. Max Keiser is the one who took him down the rabbit hole. Kevin saw a tweet saying Max was in the country, cold messaged him, showed up, and got him explaining how Bitcoin works and the role it plays in the financial ecosystem, coming at it from a traditional finance background.

Then came Cubo Plus, and this is the part most Bitcoiners outside El Salvador still sleep on. The economics track starts with money itself, how we ended up trading with gold, and how the financial system really works, and only then moves into cypherpunk philosophy and cryptography. Pierre Rochard explains the mining side and Giacomo Zucco is the main teacher, through Plan B Network, which links Cubo Plus El Salvador to students in Lugano and around the world. Kevin says around 1,000 students have come through the program. What they walk out with is the switch from asking how do I survive to asking what can I build.

That switch is why he launched TH3 Labs the day we recorded. They build platforms for digital asset service providers, handle asset tokenization on Liquid and Taproot Assets for the new capital markets forming on Bitcoin, and Kevin gets into how L402 Lightning opens the network to AI agents so agentic payments can happen between them without payment server errors breaking the process. His read is that El Salvador's economy will grow through technology and innovation, especially once the small businesses that make up 90 percent of the businesses here get tools to export.

Kevin also wants to bring something back to Chiltiupan, which still has poverty in some areas while the rest of the country runs ahead. That part stuck with me. He's trying to be the guy kids in his hometown can point at. If this one hits, subscribe and send it to the friend who still calls Bitcoin a Ponzi at family dinners. Then drop a comment telling us what you'd build if you had legal clarity, two solid devs, and a government that wanted you to ship. Kevin's already building, so the clock's running.


—Bitcoin Beach Team


Learn more about Kevin Rivera:
X: https://x.com/kealrive22
X: https://x.com/th3labssv
Web: https://www.th3labs.com/
TikTok: https://www.tiktok.com/@kevinrivera_token


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Browse through this quick guide to learn more about the episode:
00:00 Intro
02:58 What did locals think when Bitcoin Beach started in El Zonte?
07:55 How to learn Bitcoin from zero without a finance background?
10:59 What did Max Keiser teach a Salvadoran journalist about Bitcoin?
15:14 What is Cubo Plus and what do you learn in the program?
21:47 What is the Plan B Network and what do they teach in Lugano?
25:58 How Bitcoin changed the builder mindset in El Salvador
29:11 How to start an AI and Bitcoin company in El Salvador?
34:58 What is L402 and how do AI agents pay each other on Lightning?
42:58 Is Bitcoin adoption in El Salvador actually working? 

Live From Bitcoin Beach