Financial Planning – To Charge or Not to Charge

Sep 11, 2025
42 mins

Episode Description

In this episode we discuss the dynamics around charging for financial planning, and we cover the following related topics: 

  • Should you charge, and if so, how much?
  • What defines a plan?
  •  Is bundling serves a better strategy than charging for planning alone?
  •  What is the evolution of fee-based services?
  • How will the next generations impact these strategies? 

Our guests are John Olerio from Lighthouse CU and Wes Lacey from Ameriprise.

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