If You Want To Make More Money, Avoid These 7 Mistakes

September 10

26 mins

View Transcript

Episode Description

My new book Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you're worth.

In this episode, you'll learn:

The “Fear Tax”
Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt
The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins
The Seven Deadly Pricing Sins
My five step repricing framework

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(00:00:00) Introduction: The Fear Tax and Why You're Underpriced (00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream (00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes (00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy (00:07:50) Sin One and Two: Imitation and Delusion (00:09:09) Sin Three: Surrender Through Discounting (00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction (00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals (00:17:16) Value-Based Pricing: The 10-20-30% Formula (00:18:50) Compared to What: The Most Powerful Sales Question (00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action (00:24:31) The Million Dollar Book Launch and Your Next Move

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