Episode Description
This week on bigcitysmalltown, we examine Grassroots Carbon—a San Antonio-based company working at the intersection of ranching, environmental stewardship, and carbon markets. Founded in 2021 by Lew Moorman and Ed Byrne, Grassroots Carbon partners with ranchers across Texas and beyond to implement regenerative grazing practices that enhance soil health and facilitate carbon capture.
Bob Rivard sits down with Brad Tipper, CEO of Grassroots Carbon, to discuss the science behind soil carbon sequestration and how it’s increasingly recognized as a tool for corporate carbon offsetting. Together, they explore the business model that pays ranchers for measurable stewardship and examine the legislative, economic, and cultural challenges facing regenerative agriculture in Texas.
They discuss:
• How Grassroots Carbon incentivizes ranchers to adopt regenerative grazing practices
• The voluntary and federally recognized standards shaping the U.S. carbon market
• The economic realities confronting Texas ranchers and the new revenue stream created by carbon credits
• The company’s commitment to preserving ranch heritage while driving environmental progress
• Technical approaches for measuring soil carbon and why trust and education are central to building partnerships
Tune in for a clear-eyed look at the evolving carbon capture industry, the role San Antonio plays in this national movement, and what it means for landowners, corporations, and the broader Texas ranching tradition.
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