Guest: Diana YK Chan, Personal Branding & Authority Strategist, LinkedIn Learning Instructor, 7-time UN Speaker

Episode Overview:

Have you ever talked yourself out of an opportunity before you even tried? In this episode, John sits down with Diana YK Chan, personal branding strategist, LinkedIn top voice, and one of the most practical voices in the space when it comes to visibility and confidence. Diana breaks down why so many talented people stay stuck, undercharge, and undersell themselves and exactly what to do about it.

Whether you're launching a business, gunning for a promotion, or trying to get on bigger stages, this conversation gives you mindset shifts and tactical frameworks you can use immediately.

What You'll Learn in This Episode

• What imposter syndrome actually is and why 70% of people experience it
• Diana's 3-step framework: Identify → Believe → Voice your value
• The difference between speaking from your head vs. your heart — and why it changes everything
• How to "borrow belief" when you don't have enough of your own yet
• Diana's 4 Pillars of Marketability: Positioning, Credibility, Visibility, and Relatability
• The "features tell, benefits sell" rule that will change how you pitch yourself
• Why the biggest mistake new entrepreneurs make is undercharging — and how to fix it
• How to use the "What would NOT have happened if I wasn't there?" question to own your impact
• Why sharing vulnerable stories on LinkedIn led Diana to become a LinkedIn Top Voice

Key Quotes

• "How you see yourself shapes how others see you."
• "Nothing has meaning except the meaning you give it."
• "When you don't believe in yourself yet, borrow that belief."
• "Selling is serving. When you shift that, everything changes."
• "Stop underselling, underrepresenting, and undermining yourself."
• "A no doesn't mean not ever, it just means not right now."
  

Resources & Links

• Connect with Diana on LinkedIn: linkedin.com/in/dianaykchan
• Diana's LinkedIn Learning Courses: https://www.linkedin.com/learning/instructors/diana-yk-chan
• Diana's company: My Marketability - https://mymarketability.com/