Episode Description
She moderates a 188,000-member food community. She runs the financials for a nonprofit fighting hunger in New Hampshire. She's a CPA who spent years baking custom cakes out of her London apartment and learning everything from YouTube. And she does all of it as a volunteer -- because she loves New Hampshire and the people in it.
In Episode 58, Carol Erickson sits down with Michaela Herrholz -- moderator for the New Hampshire Eats Facebook group and volunteer CFO/COO of Nourish New England -- over lunch at 90 Low in Concord. This one is unfiltered, funny, and genuinely surprising.
In this episode:
-- What it actually takes to moderate a 188,000-person online community (and why it's harder than you think)
-- The real story behind NH Eats cracking down on negativity -- and the term "dog piling" you need to know
-- How NH Eats has changed the way people discover restaurants in New Hampshire (Carol finds out about an East Side Manchester gem she's never heard of -- after living there her whole life)
-- The nonprofit Michaela helped build from scratch: Nourish New England and what food insecurity actually looks like on the ground
-- Plus: Carol's own story from 18 years ago that changed how she sees hunger in this state
And yes -- Michaela confirmed on camera. NH Eats moderators are not paid. Not one of them.
90 Low
90 Low Ave, Concord, NH 03301
90low.com
New Hampshire Eats
Search "New Hampshire Eats" on Facebook
188,000+ members | Free to join
Nourish New England
nourishnewengland.com
Fighting food insecurity through food and community events across NH
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This episode is sponsored by Red Arrow Diner.
4 NH locations: Manchester, Concord, Londonderry, and Nashua -- open 24/7.
redarrowdiner.com | Instagram: @redarrow24diner | Facebook: Red Arrow Diner
ABOUT BEYOND THE PLATE WITH CAROL
Carol Erickson, owner of Red Arrow Diner since 1987, sits down with the people behind New Hampshire's food and hospitality scene. It's not just about the food -- it's about the journeys, the community, and what drives people to go beyond.
Follow Beyond the Plate -- find us everywhere: linktr.ee/BeyondtheplateNH
Follow Carol: Instagram @carolsew24
Timestamps
0:00 - Intro
0:44 - Welcome to 90 Low, Concord
1:46 - The blackberry mule mocktail
4:01 - Have you always been a food person?
4:21 - Two amazing cooks: mom and stepmom
5:58 - London cottage bakery days
8:46 - Joining NH Eats as a regular member
9:16 - Phil reached out to moderate
10:07 - 188,000 members and counting
10:52 - What moderating actually looks like
12:33 - Cracking down on negativity
13:04 - "Dog piling" explained 😂
14:03 - The hard part: saying goodbye to members
18:31 - East Side Grill -- the Manchester hidden gem
21:07 - Meet the family
22:06 - CPA -- but not the tax kind 😂
24:57 - Nourish New England
30:44 - Carol's Red Arrow and the NH Food Bank
33:54 - Moderating on lunch breaks
38:01 - Using NH Eats to pick where to eat
42:05 - Lightning Round
44:21 - Her Red Arrow order: chicken tenders
46:33 - Botanica Portsmouth -- converted by gin
48:36 - "We are not paid" -- confirmed on camera
49:26 - Closing