At the Plate with Carol: Michaela Herrholz -- She Helps Run NH’s Biggest Food Group | Ep. 57

June 25
50 mins

Episode Description

She moderates a 188,000-member food community. She runs the financials for a nonprofit fighting hunger in New Hampshire. She's a CPA who spent years baking custom cakes out of her London apartment and learning everything from YouTube. And she does all of it as a volunteer -- because she loves New Hampshire and the people in it.


In Episode 58, Carol Erickson sits down with Michaela Herrholz -- moderator for the New Hampshire Eats Facebook group and volunteer CFO/COO of Nourish New England -- over lunch at 90 Low in Concord. This one is unfiltered, funny, and genuinely surprising.


In this episode:


-- What it actually takes to moderate a 188,000-person online community (and why it's harder than you think)

-- The real story behind NH Eats cracking down on negativity -- and the term "dog piling" you need to know

-- How NH Eats has changed the way people discover restaurants in New Hampshire (Carol finds out about an East Side Manchester gem she's never heard of -- after living there her whole life)

-- The nonprofit Michaela helped build from scratch: Nourish New England and what food insecurity actually looks like on the ground

-- Plus: Carol's own story from 18 years ago that changed how she sees hunger in this state

And yes -- Michaela confirmed on camera. NH Eats moderators are not paid. Not one of them.


90 Low

90 Low Ave, Concord, NH 03301

90low.com


New Hampshire Eats

Search "New Hampshire Eats" on Facebook

188,000+ members | Free to join


Nourish New England

nourishnewengland.com

Fighting food insecurity through food and community events across NH


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This episode is sponsored by Red Arrow Diner.

4 NH locations: Manchester, Concord, Londonderry, and Nashua -- open 24/7.

redarrowdiner.com | Instagram: @redarrow24diner | Facebook: Red Arrow Diner


ABOUT BEYOND THE PLATE WITH CAROL

Carol Erickson, owner of Red Arrow Diner since 1987, sits down with the people behind New Hampshire's food and hospitality scene. It's not just about the food -- it's about the journeys, the community, and what drives people to go beyond.


Follow Beyond the Plate -- find us everywhere: linktr.ee/BeyondtheplateNH

Follow Carol: Instagram @carolsew24


Timestamps

0:00 - Intro

0:44 - Welcome to 90 Low, Concord

1:46 - The blackberry mule mocktail

4:01 - Have you always been a food person?

4:21 - Two amazing cooks: mom and stepmom

5:58 - London cottage bakery days

8:46 - Joining NH Eats as a regular member

9:16 - Phil reached out to moderate

10:07 - 188,000 members and counting

10:52 - What moderating actually looks like

12:33 - Cracking down on negativity

13:04 - "Dog piling" explained 😂

14:03 - The hard part: saying goodbye to members

18:31 - East Side Grill -- the Manchester hidden gem

21:07 - Meet the family

22:06 - CPA -- but not the tax kind 😂

24:57 - Nourish New England

30:44 - Carol's Red Arrow and the NH Food Bank

33:54 - Moderating on lunch breaks

38:01 - Using NH Eats to pick where to eat

42:05 - Lightning Round

44:21 - Her Red Arrow order: chicken tenders

46:33 - Botanica Portsmouth -- converted by gin

48:36 - "We are not paid" -- confirmed on camera

49:26 - Closing

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