For years, SaaS pricing was relatively simple. Build the product, sell seats, and scale. AI is changing that equation.

In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Roee Hartuv, Sr. Pricing Advisor & Head of GTM Expertise at Willingness to Pay, to discuss why AI is forcing software companies to rethink pricing from the ground up. As AI introduces real marginal costs, unpredictable usage patterns, and new customer expectations, many of the pricing models that defined SaaS are no longer enough.