This week, Paul and Mesh begin with Nielsen’s new ratings methodology which will incorporate 75M devices to provide even more accurate measurements, just in time for the start of the NFL season. Next, Mesh teases 007 First Light, the next installment in the James Bond line of video games which has gotten great initial press. Finally, Paul and Mesh recap the rapid growth of Garage Beer, and its biggest shareholders, the Kelce brothers, and how they helped generate a $200M valuation for a light-beer brand with only two beers.

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