Amma Primicino is a confidence coach and transformation guide for high-achieving women navigating career transitions.

With over 20 years of experience in marketing and public relations, she now helps women rebuild unshakable self-trust, step into visibility, and turn their experience into meaningful, profitable work.

Known as “Your Favourite Confidence Coach, Amma blends deep identity work with strategic clarity to help her clients reinvent themselves and lead with confidence in their next chapter.

In this throwback episode of Better Call Daddy, host Reena Friedman Watts welcomes fellow daddy's girl, Amma Primicino, for a candid conversation about family, creativity, and the unique bonds we share with our parents.
The episode kicks off with Reena and her dad, Wayne Friedman, setting the stage for a season filled with stories that inspire and entertain. As they delve into their personal experiences, they reflect on the importance of cherishing time with loved ones and how those moments shape our identities.
Amma shares her journey as a fellow daddy's girl, exploring the significance of storytelling and the connections we forge through our family histories. The discussion touches on:
- How family influences shape our paths and identities
- The beauty of vulnerability and emotional connections
- The challenges of balancing creativity with motherhood
- Lessons learned from navigating relationships and generational wisdom
- The power of storytelling in understanding ourselves and others

Listeners will be treated to heartfelt anecdotes that highlight the special relationships between parents and children, the importance of resilience, and the wisdom that can be passed down through generations. Reena and Amma emphasize the value of time spent with loved ones, reminding us that every moment is precious.
Episode Highlights:
- (00:00) Introduction with Reena and Grandpa Vinnie
- (10:15) Amma's journey as a daddy's girl
- (20:30) The importance of storytelling in family dynamics
- (30:45) Balancing motherhood and creative pursuits
- (40:00) Reflections on vulnerability and emotional connections
- (50:00) Closing thoughts and wisdom from Wayne
Join us for this touching episode that celebrates family, creativity, and the lessons we learn from those we love. Don't miss out on the opportunity to reflect on your own relationships and the stories that shape your life.
🔗 Connect with Reena Friedman Watts:
Website | LinkedIn | Instagram | YouTube
(00:00) Reena Friedman Watts interviews Wayne Friedman for the Better Call Daddy podcast
(02:41) Reena says her podcast began as a way to connect with everyday people
(05:18) Your father passed away two years ago; you have recordings of his voice
(06:36) You grew up with all four of your grandparents in Kentucky
(11:48) You were born and raised in Kentucky and went to college in West Virginia
(14:29) Are Jewish people not considered white? That is such a great question
(20:21) Who is Reena right now? And what does happiness mean to you
(23:33) My favorite part of church is the praise and worship
(24:07) Tell me what you've learned about motherhood from reality TV
(28:44) What has been the rescue mission that you've taken from your children
(32:56) I want to talk about your dad because that's the thing that appeals
(40:03) Tell your dad he has a raving fan in England
(40:22) Amma says time is our most valuable commodity
(43:43) You don't have to be the bad guy to stay the good guy
(48:42) To spend special time with your dad is what all dads should be doing