Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive into how our booth placement shaped the weekend, the activations we brought to the event (and a few others that caught our eye), and the trends we noticed across the festival floor. We also talk about the reception to our expanding lineup, from Cognac Rye to the Mellwood Collection, plus where we see room to keep pushing limited expressions to meet growing demand. All that and more in this year’s festival wrap-up!

We hit on:

00:00 Welcome and Festival Recap

03:24 Kentucky Bourbon Festival Highlights

10:21 Sales and Community Engagement

17:31 Brand Observations and Future Trends

24:07 Exploring Craft Bourbon and Flagship Expressions

27:54 Consumer Experience and VIP Access at Bourbon Fest

30:45 Festival Layout and Vendor Interaction

34:20 New Releases and Trends in Bourbon

39:02 Accessibility and Consumer Preferences in Bourbon

and much more.

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