On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.     Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters

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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-winning-holidays-actually-looks-like-2026-reimagining-retail

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