Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric

May 25
8 mins

Episode Description

Ask Me Your SEO Questions!

In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. 

How is that possible? 

We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. 

If you’ve ever panicked about a drop in traffic, this episode will change the way you look at SEO performance.

 Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here

Enroll Here!

Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!

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