In this episode, Steve Fretzin and Ted DeBettencourt discuss:

• Making prospects feel heard before they hire
• Fixing intake as the real growth lever
• Optimizing website conversion channels
• Adopting a builder’s mindset in business development

Key Takeaways:

• Emotional needs matter as much as legal expertise when someone is choosing a lawyer. If prospects do not feel listened to or cared for, they continue shopping. Human connection is often the deciding factor in a crowded legal marketplace.
• Many firms invest heavily in marketing but lose revenue at the intake stage. Speed of response determines success, as delays of even 24 hours can cost the case. Clear criteria for qualified leads protect attorney time and improve conversion rates.
• Law firm websites must make contact effortless through visible phone numbers, live chat, text, and forms. Human-powered chat and SMS are increasingly driving higher engagement and signed cases. Firms that reduce friction in communication dramatically improve conversion outcomes.
• Opportunities rarely arrive on their own, even with strong credentials. Growth begins when professionals stop waiting and start creating value. Taking initiative and solving real problems can open entirely new career paths.

"Running a law firm 101: don’t answer your own phone, because you’re never getting any work done." — Ted DeBettencourt

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.

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About Ted DeBettencourt: Ted DeBettencourt is the founder and CEO of Juvo Leads, a human-powered intake and chat service helping law firms convert more website visitors into signed clients. With a JD/MBA background, Ted shifted from pursuing traditional legal roles to building solutions that improve law firm marketing and intake performance. He focuses on speed, connection, and ensuring prospects feel heard — proving that human engagement remains a powerful differentiator in a digital world.

Connect with Ted DeBettencourt: 

Website: https://juvoleads.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911