Episode Description
Evan Kirstel, tech influencer and founder of eViRa Health, has built one of the largest B2B social audiences by showing up consistently, curating conversations, and turning digital presence into measurable influence. He joins the Be a Marketer podcast to explain why small businesses shouldn’t obsess over going viral and what really matters when building an audience that drives results.
In this episode, you’ll hear how showing up as a person, not just a logo, helps build trust online, why consistency and community outweigh follower counts, and what Evan recommends if you only have 15 minutes a day to market your business. You’ll also discover why documenting your journey, highlighting others, and focusing on trust over trends can be the difference between noise and real impact.
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Meet Today’s Guest: Evan Kirstel of eViRa Health
👤 What he does: Tech influencer, B2B content creator, and founder of eViRa Health, a Boston-based agency that helps executives and companies grow influence and customers through social media.
💡 Key quote: “It’s not about the number of followers, it’s about being a trusted source of content.”