What happens when your dream project becomes your darkest hour? Join us for a raw and unflinching conversation with Trevor Frye, renowned bartender, consultant and entrepreneur who watched his lifelong dream of opening his own bar spiral into a psychological and financial nightmare. Trevor holds nothing back as he recounts the cascade of setbacks—from delays and budget mishaps to partnerships fracturing under pressure—that brought him to the brink of ruin. He opens up about the toll it took on his mental health, the isolation and stress, and the moment he had to confront whether walking away meant losing himself entirely. This episode is a powerful reminder that entrepreneurship is often messy, lonely, and brutal, far from the highlight reels we usually see on social media. But it's also a story of resilience, offering hard-won lessons on survival, humility, and the slow, painful path back from the edge. Tune in for one of the most honest conversations we've ever had about the real price of chasing a dream.

This episode produced in association with J. Rieger & Co.

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you.

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